The Cost of “Someday”

05/05/2026

No. 030

“Someday I’ll travel there,” you’ll say as you proceed to go about your day, never to take another step towards actually making the trip happen.

“Someday” is often regarded as the most expensive word in the English language. And for good reason. If you really think about time in the context of currency, it truly is. 

Time is the one asset you will never get back. It’s the currency of the cosmos, and as humans, we’re more-or-less each offered the same amount.

The average global life expectancy is approximately 72-74 years, with the United States averaging 79 years. And right now, as you’re reading this, you have the most time — the most currency — to do as much as you want with your life before it runs out. Tomorrow, you will have less. Next week, even less. 

79 years amounts to 2,491,344,000 seconds. When you're born, in terms of time, you are a billionaire. But as you grow older, you have less and less time to spend. And, unlike other forms of currency, you cannot get more of it. 

You’ll often hear people say things like:

“I’d love to go to Rome someday.”
“Someday I’ll quit this job for the career of my dreams.”
“Someday I’ll learn a second language.”

Someday. Someday. Someday.

Booking.com ran a survey, and the results were astounding. It showed that approximately 71% of travelers regret having missed opportunities to travel. Next, 70% of workers who never achieve their dream job say they regret it. Lastly, 53-70% of adults regret not having learned a second language.

I’d like to acknowledge that yes, I do understand that many people don’t have the means or the resources to do all of what they desire. Whether it be financial, family contingencies, or anything else, that’s understandable. But I believe that should be more of an incentive to challenge the constraints you're bound to and make every effort possible to live your life fully.

But a vast majority of us continually make excuses like, “I don’t have time,” or, “I want to wait until [fill in the blank].” The reality is that right now is the most time you will ever have to do the things you want to do and to be what you aspire to be.

Whatever your goal, it’s important to remember that time will eventually run out. It’s a finite resource, and you can’t buy it back. So, your “someday” actually needs to be something you intentionally act on. Whether you set a timeline, have an accountability partner, or use a checklist, have a system in place so that you make these things happen.

The goal is to leave life with minimal regrets.

And I promise you that if you don’t act, “someday” will never come.

An Action to Implement

This week’s challenge:

Pick one “someday” this week and put a deadline on it. Move it to this month. Prove to yourself that with intention and action, you can do these things that you want to do.

Choose something small, but something you’ve been meaning to do. Build from there.

Let me know what you decide. As always, I’ll respond!

Inspiring Words to Live By

“It is not that we have a short time to live, but that we waste a lot of it.”

– Seneca

Thanks for reading! I truly hope you got just as much out of this newsletter as I did writing it.

Stop Existing, Start Living.

– Jeff

Founder, The Memento Mori Project

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